We are looking forward to an incredible summer of football, with the Women’s Euro set to begin on 2 July. Today, adidas have revealed the new collection of performance away kits crafted exclusively for six of the competing teams – Belgium, Germany, Italy, Spain, Sweden and Wales – as they prepare to compete in Switzerland. The home kits for all of these nations will remain the same as the ones used for the Men’s Euro 2024, except from Germany who will be wearing a special anniversary kit.
This year, adidas designers pulled inspiration from the prominent artistic styles that give each nation a unique cultural identity. The Three Stripe brand have crafted contemporary fashion-forward designs that celebrate each nations history whilst propelling them into the future.
Sam Handy, GM of Football at adidas said: “The importance of the jersey cannot be understated – in both football and culture – it represents hope, passion, and a collective sense of unity that connects a nation ahead of a major tournament. For UEFA Women’s EURO 2025, we focused our efforts on delivering performance-first kits, with contemporary designs that connect players and fans to the core visual DNA of each nation. We can’t wait to see these designs standout on pitch and in the stands in Switzerland, thissummer.”
Sam Handy, GM of Football at adidas said: “The importance of the jersey cannot be understated – in both football and culture – it represents hope, passion, and a collective sense of unity that connects a nation ahead of a major tournament. For UEFA Women’s EURO 2025, we focused our efforts on delivering performance-first kits, with contemporary designs that connect players and fans to the core visual DNA of each nation. We can’t wait to see these designs stand out on pitch and in the stands in Switzerland, this summer.”
Although aesthetic was a focus on these kits, each shirt is built for performance at the forefront. Incorporating either HEAT.RDY or AEROREADY technology, adidas have designed kits that optimize comfortability and use absorbent materials to keep players dry in the Swiss heat.
Just over a week ago we saw German influencer Caro Daur tease this new away kit underneath a long black coat at Berlin Fashion week – building plenty of excitement. We now get a better look. Germany’s away kit celebrates the nations rich street art scene. A modern graffiti-style pattern is fashioned in various shades of red as to mirror the vibrant murals found across multiple German cities. The ‘Deutschland’ sign off, seen at the back of the collar, is also printed in a yellow spray-paint design as to add to the artistic vibes of the kit. The German team will be looking finish what they couldn’t at the last euros, after losing in the final to England thanks to that Chloe Kelly winner. What a time.
